Statistics show that social media posts with impressive visuals have higher engagement compared to those that are text-heavy. The numbers are doubled on Facebook, while on Twitter, tweets with images rank higher by 150% compared to the wordy ones. Needless to say, visuals are a crucial element when it comes to high engagement in social …
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Have you probably come across the term SEO one too many time? The question is, what is SEO? SEO refers to all the efforts directed towards influencing the visibility of a website on search engines like Google. Note that Google changes its ranking algorithms hundreds of time every year. The role of SEO is to …
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There are several aspects of online marketing, especially in this era of digitalization it has become a digital competition. And we can say, it is quite a tough task to rank over the internet. Marketing campaigns like SEO, Google Adwords, social media, and email are just a few primaries which drive visitors to websites. Every …
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