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Susan Parker 7:05 am - Marketing

75% of the B2B marketers are using advanced personalization with an outcome of 200% ROI.

But what exactly is advanced personalization?

If you are a beginner in the B2B world, you might be familiar with the term ‘personalization.’ Many people seem to be familiar with this term, but a few know exactly what it really means.

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Susan Parker September 16 - Marketing

As time has passed, B2B marketers are facing more competition than ever. They need to use every bit of help to reach the best leads before their competitors do. And the latest LinkedIn automation tools are here to assist you with that.

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Susan Parker September 14 - Business

If you are a B2B marketer and you have been ignoring Boolean searches, you’ve been missing out on a secret pool of the most qualified prospects.

Many marketers who have been doing it correctly, have access to a whole new world of ideal prospects and useful insights.

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