Business Advice

Joe is an international award-winning professional photographer. His work has featured in local, national & international media and in various exhibitions. Joe loves passing on his enthusiasm for photography, helping others develop their creativity

Joe Lenton

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Joe Lenton July 5 - Business Advice

New article - Communicating Using Colour

How can the colours we choose make an impact on the viewer? Nature uses colours to send messages - are we making the most of the colours in our images? Read more...

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Joe Lenton June 24 - Business Advice

If you are selling a product then there are various angles for you to consider when commissioning product photography. Different types of images play different roles. There isn't necessarily a one size fits all approach that works across advertising, social, e-commerce, etc. Just as you adapt the image size to suit the media it is being placed in, it is also important to use an appropriate image style. In this article we look at a few of the different types of product photos and how each can have its own characteristics and benefits

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Joe Lenton June 17 - Business Advice

Do you know how to harness the power of images? 3 big benefits that images can bring: 1. Speed of Communication, 2. Lasting Impact, 3. Connecting with emotions. Read more in this blog post

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