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What do the Dyson vacuum cleaner, the GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need, informed by insight and foresight. Anxiety over being more innovative leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?
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Many people consider multitasking a modern skill, or even necessity, that results in higher productivity, revealing one’s level of ability, improvisation, and creativity. In truth, the efficacy of multitasking is a myth. When we do many things at once, each task is done with limited effort. This same fallacy is true in terms of vision. We often think our vision can support a wide range of ideas, but instead, its power is diminished when we branch out into too many arenas.
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