Christian Rivera's creative blog on DashBurst. jack of all trades :) - Christian Rivera

jack of all trades :)

Christian Rivera

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Christian Rivera April 8, 2019 - Digital Marketing

According to studies, SEM is a highly effective marketing channel because today’s consumers rely heavily on search engines when gathering information about a product or service. Small and large corporations are on an even playing field when it comes to SEM, and it’s a matter of who has the better paid search strategy.

Aside from increasing brand awareness, SEM can also help generate leads and increase revenue.

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Christian Rivera March 27, 2019 - Digital Marketing

The concept of micro-moment marketing refers to the decision-making points where a buyer looks to an online device to help act on a need—to do something, to watch something, to buy something, to discover something, etc.

Today’s consumer expectations are as sophisticated as ever, which calls for new ways to further understand their needs. Although these seem to be like new discovery, the idea reverts to the fundamentals of marketing: understanding your consumers and their needs.

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Christian Rivera March 20, 2019 - Digital Marketing

Guess what? 57% of people say that they wouldn’t recommend a business with a bad mobile website!

So be very smart about your website aesthetics and strategic design right from the get-go.

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