15 Buzzwords Marketers Need to Stop Using [PRESENTATION]
By Daniel Zeevi
15 Marketing Buzzwords to Stop Using from MarketingProfs
This hilarious presentation illustrates some key terms that get thrown around way too often by marketers or ‘marketeers‘. We’ve all heard these before, one phrase in particular that really used to bug me was ‘low-hanging fruit.’ This guy I used to work with would always try and poke fun at me, which I didn’t really mind as everything was fair game at work for entertainment purposes, but he’d always follow it up with a pinch and say, “just picking some low-hanging fruit buddy.” As if this skin crawling phrase was supposed to soften the blow. But unfortunately once these buzzwords start getting some hits it doesn’t stop till every blogger and marketer beats it to death. People act like ‘content marketing’ is such a new thing, it used to be called writing, now in this SEO craved world, writing has taken on this whole new meaning where we need to come up with these eye-popping phrases to get people’s attention, instead of just worrying about the quality of our content!
It has always been about content… or lack thereof.” – Jeff Rothe <Tweet This>
But content marketing is here to stay along with some other overused phrases, so either get used to it or start handing out some thesauruses!