How People Use the Internet [INFOGRAPHIC]
Growing up, when my parents told me to “look it up,” they meant to drag our 50-pound dictionary off its shelf and find a word using alphabetical order and actual page turning. I had no cell phone, so I hogged my family’s landline phone for hours on end, chatting with friends. When I wanted to find out a business’s hours I didn’t consult Google – I called 4-1-1 for the business’s phone number. I’m part of the last generation to experience life before the internet went mainstream and boy, have I seen the world change a whole lot since then.
Today, around the world more people have mobile phone subscriptions than have access to electricity and safe, drinkable water. To me this seems absurd, as I received my first cell phone only 10 years ago, and it didn’t even have the ability to send text messages. Today, almost a third of the world’s population uses the internet (a 528.1% growth since 2000!), and with corporations like Google looking to bring internet access to underserved areas it doesn’t seem like the internet adoption rate is going to slow any time soon. So what are we doing with all the time we spend online, and how do we know all that time is being spent in useful ways?
For many of us, the internet is among the first things we experience after we wake; in fact, 75% of users are online before 9 a.m. Over 75% of people in the US own a laptop, 53% a smart phone, and 31% a tablet. Email is the most common action performed by people on their laptops, while search is the top action for mobile phone and tablet users. 72% of people like to play games on their tablets while 70% use their mobile phones for social media. Where do we use these devices? 72% of people use their mobile phones while traveling, and 64% use them in restaurants and coffee shops. As for tablets, 88% of people use their devices in the living room, 79% in the bedroom.
We love to use the internet for shopping, too. In 2010, we spent $150 billion in online sales and are projected to spend $250 billion in 2015. And let’s not forget about social; 43% of online consumers use social media, and one out of every 11 people on the planet are on Facebook. That’s a lot of people! Considering these stats, it’s easy to see that internet and the devices we use to connect to it have become not only a part of our everyday lives but an aspect of almost all our daily motions, too.
In the future, we will undoubtedly use the internet even more often to complete an increasing number of tasks. The question is, how can we make sure that as our internet use increases, our productivity doesn’t slide into oblivion?
Shareable Facts and Stats
- Across the world, more people have mobile phone subscriptions than have access to electricity and safe, drinkable water <Tweet This>
- 32.7% of the world's population is on the internet <Tweet This>
- 1 in 11 humans are on Facebook <Tweet This>
- About 90% of mobile searches trigger follow-up actions such making a purchase <Tweet This>
- 50% of online mobile traffic comes from social media <Tweet This>